A Proposal For
Coach Jake Tillery
You grew Surge from four teams to 134 kids without ever once asking anyone to join. You took a Riverside player's shooting up 37% in a single year. And you just put in a Noah system that nobody else inside a hundred miles is even able to buy.
The problem is that nobody outside your circle knows any of that, and everything good in this business still requires you to be standing in the room.
Four things worth naming out loud.
The first is what you've already built. The next two are what's capping it. The last one is the thread running through all three.
The Noah system on the goal, tracking arc, depth, and left-right on every shot with instant feedback, is an impressive perk of the Future Ballers gym. You're the only one inside a hundred miles who can even have one, because the gym qualifies as a home gym and you got it in writing. On top of that, you've had real success coaching, with before and after numbers to show for it.
All of this points to great programs and good work on your part… but
You have to be in the room for anything to work
Your coaching is good, parents and students are happy, and you even want to hire. You haven't yet, because you haven't found a way to bring on coaches you'd trust to work at your standard. Clients literally ask whether Jake will be there.
That's not a hiring problem. It's that the method lives only in your head, so there's nothing to hand a new coach. Until it's systematized and written down, every coach you add is a gamble on your own reputation, which is exactly why you haven't added one.
Parents are frustrated by the process of trying to pay you
SimplyBook runs into Stripe, so the money works. The problem is what a parent runs into. Buttons and options that don't make any sense to somebody seeing them for the first time, and plenty of them quit halfway through while actively trying to hand you money. Four parents reached out just this week to tell you they'd given up. Those are the four polite enough to say something instead of just moving on.
Under that sits the rest of it. No dedicated website of your own to reassure a parent of the value they're getting. Waivers that are a checkbox somebody else wrote and nobody has read. And no system at all for following up with the hundreds of kids who've been part of your program before and aren't with you now.
Back to the Noah system, because it points at a bigger problem
That machine should be plastered all over your Facebook page. Two weeks in, nobody in this area besides your current clients knows it's installed in the gym. Same story with the Riverside player whose shooting went up 37% in a year. That is documented, provable, before-and-after evidence that you make kids better, and there is nowhere online a parent can go and find it.
When a family searches, or asks ChatGPT, they aren't asking who in Jonesboro has a basketball gym. They're asking who is going to help my kid get better, and how. You have the best answer to that question in Northeast Arkansas and you've never once said it out loud in public.
It's the same story with the program itself. You know exactly how to make a kid demonstrably better, and none of it is written down, filmed, or sitting anywhere a family who hasn't met you could find it. That's the thread running through all four of these.
37%
One Player's Shooting · One Year · Zero People Outside The Gym Know
This is the whole thing in one number. You have hard, documented proof that you make athletes better, and it lives nowhere a family could ever find it. Everything in this proposal exists to take proof like that and put it in front of people who have never heard your name.
Three things in the way of the next level.
Each one has a fix, and the fixes aren't the same size or the same price.
There's no front door
And the door you do have loses people.
The only path in is a SimplyBook page that works mechanically and confuses parents in practice. Four of them told you so in one night. Everybody else who got stuck just didn't message you.
The story never gets told
The Noah system, the 37%, three years of Surge. New families have no clue.
You have better evidence than anybody around here, and none of it is written down, filmed, or published, so families stay comfortable with cheap, beginner pricing. They never see the story of the value they're getting. And if you're looking to raise what you charge for private coaching, doing that takes telling that story before a parent approves a higher session cost.
It can't run without you
You'd hire tomorrow if you could hand someone the method.
You've already thought about certifications and about everyone using the same words for the same moves. What's missing is the playbook. You need a written, repeatable system that can be handed to and taught to every coach you bring on. Then hiring stops being a risk to your name, group work stops being something you dread, and the ceiling stops being how many hours you personally have.
You already know how to make money in the room.
The next stage is making your reputation, your method, and how families find you work when you aren't standing there. That's three jobs, and they happen in this order.
One
Make Jake known
Content on your own account and paid reach behind it, so families who've never met you find out you exist and see the proof before they ever call.
Two
Make Jake's approach repeatable
The playbook. Your method, your progressions, your terminology, written down so another coach can deliver it at your standard instead of you gambling your name on them.
Three
Make Tillery Coaching scalable
Where this ultimately goes, and the sky's the limit: online coaching and training, a shooting program built on the Noah data, products that earn while you sleep. You called it working without working. It only exists on the other side of the first two.
The recommendation: ninety days.
This is the one thing I'd have you do. It covers the first two jobs above, and it's the only piece that changes what happens when you aren't in the gym.
Organic + Paid + The Playbook
Ninety Days
Content that proves you make players better, ads that put it in front of the right families, and the written method that makes hiring possible.
- The Jake Playbook. Your method written down, and it's two-fold. The coaching side: we talk through the progressions in detail, the terminology so every coach calls a crossover a crossover, and your specific approach to growing an individual player. All of it goes into your own guidebook that you hand to a new coach. Tillery University, if you will. The parent-facing side: a lead magnet that explains how you develop a kid's athleticism, talent, and character. This is the piece that turns hiring from a risk into a process, and it's fully yours whatever happens after ninety days.
- 8 organic posts a month, on you. Not the gym's page, yours. We're building your credibility as a coach, and that looks like student result stories, technique breakdowns, and the Noah system in use. Filmed at the gym so a family can experience what working with you is like before they ever walk in.
- 2 paid ads a month, built end to end. I script them off my own lead gen and sales method, film and produce them, edit them, and handle delivery. The two run against each other as an A/B test aimed at basketball families in Northeast Arkansas by age group, and spend moves to whichever one is working instead of splitting evenly across guesses.
- Retargeting, so the parent who watched forty seconds and got distracted sees you again that same week.
- A full shoot day at the gym. I come out, we bank a stack of content, and I show you how to get usable footage for the pipeline on your phone, so I can edit it into videos on the days you have sessions and I'm not there.
- Monthly report: reach, inquiries, signups, and which campaign produced them.
Ad spend is separate, $500 to $1,000 a month, paid straight to Meta out of your own account and never through me. Three months to build the system out and have a working version of your business at the next level.
Site details.
One site covering Surge and your private coaching, under your name. Deliberately separate from Future Ballers, because the gym is Jason's and volleyball runs out of it too. This is your side of the operation.
The Build
The Site
Surge and your coaching in one place, with the proof out front. Live in about three weeks.
- Surge and your coaching, side by side. NEA Surge with its three-year record, and your private coaching, both under your name. Future Ballers is the gym you operate out of, not the brand this site is selling.
- The proof, out loud. The Noah system and what it actually measures, the 37%, and real student results. This is the reason the site is worth building.
- Registration and payment that don't lose people. Sign up and pay right on your own site, straight into Stripe, with memberships billing monthly on their own. A form that hits your phone the second someone inquires, and no maze between a parent deciding and a parent paying.
- Built, launched, and handed to you. Copy written top to bottom in your voice, domain and hosting on your own name, and a walkthrough so you can change a price without calling me.
On scope: this covers Surge and your coaching. A site for Future Ballers itself is a separate conversation with Jason, since it's his gym and volleyball runs out of it too. Nothing here waits on that getting sorted.
Add-Ons
Pick What You Need
Real extra time, so they're priced separately instead of buried in a lump sum. I'd rather you take one than all three.
Automatic Follow-Up Lead Engine
$600Email and text that fires the second someone inquires, so a family who reaches out Tuesday isn't waiting on you to remember by Friday. Also how you reach back out to everyone who's been through the program before.
Complete Website Content Shoot
Intro video, your FAQs answered on camera, the Noah system actually shown working, and real footage of the gym. Shot at your place and edited by me. $850 booked alongside the build, $1,200 on its own. And you get three organic posts cut from the same footage, free.
Surge Tryout Intake Complete Lead Funnel
$400A tryout page of its own. Registration by age group, a real waiver instead of a checkbox nobody's read, confirmation emails, and an exportable roster before the doors open.
Don't use my numbers. Use yours.
One question: what your training revenue looks like once your method isn't locked to your own calendar. Change any box to a number you'd actually be comfortable operating at. Nothing is saved anywhere.
What is your method worth once you aren't the only one who can deliver it?
This is the whole reason the playbook is in the engagement and not a bonus PDF.
Today, you are the product
Coaches trained on your method
Those coaches bring in $93,600 gross. At 40% that's $26 a session to the business and $39 to the coach. Change it to whatever split you'd actually run.
Training only. This doesn't count memberships, online coaching, a shooting program built on the Noah data, Surge, or sponsorships, all of which are real and none of which are in this box. The ninety days is designed to build the systems that make the second column possible.
Let's go get year four.
You already did the hardest part. You built something people clearly want. Three years. 134 kids. Equipment and access nobody else in the area can offer. Real, measurable results, like a player improving her shooting 37% in a year.
The opportunity now isn't proving that what you do works. It's building the system around it so more people know about it, more coaches can deliver it at your standard, and the business can keep growing without every dollar depending on you being in the gym.
That's what I'd recommend we build over the next ninety days.
$4,000 a month for three months.
$12,000 total.
Run the numbers with the calculator using assumptions you'd actually be comfortable operating at. If they make sense to you, let's build it.